The brief was to design a brochure to commemorate the last five decades of MLM and the next period of their growth – using interesting archive images and a MLM history timeline. The booklet was to reflect a sense of occasion and the printing and presentation was to be of suitably high quality. A silver pearlescent paper was selected for the front cover with black and gold foil lettering and swoosh.

The aim was for the brochure to not only be of interest to everyone at MLM, but also for anyone who had a connection with MLM as well as people externally. The objective was to engage with employees past and present so that the document was full of recollections, photos, anecdotes, stories and 50th anniversary events. A timeline was included as a visual representation of significant milestones in the company's journey and to show where the company was going.

The target audience was current employees, new and potential clients and with the objective for them to feel engaged in the process to and also generate a buzz and good feeling about the project. The document was to be seen externally so we needed to make sure that all content stood up to scrutiny and that all employee recollections were appropriate and engaging for all to read. The booklet was distributed towards the end of February 2016.

Numerous other literature was produced throughout the anniversary year, all on a celebratory theme.